Client featured image.

Valuge

Branding - Consulting

Explore

Services provided

Brand Strategy Consulting, Rebranding, Art Direction, Web Design

With over 20 years of experience, Valuge is a leading dermatological lab trusted across Latin America. We began with a strategic brand consultation that led to a rebranding: keeping the original logo to honor its legacy while evolving its visual identity and communication.

Project dimension

Brand Strategy Consulting, Rebranding, Art Direction, Web Design

Project location

Argentina

At Poise, we began the project with a strategic brand consultation that led to a complete rebranding. We preserved the original logo to honor its legacy while evolving its visual identity and communication into a more contemporary, professional, and cohesive expression that reflects its leadership in the dermocosmetic market.

We also produced photoshoots and created content to strengthen its presence across both digital and physical channels. Today, we are developing their new website and continue to work on digital strategies to build a brand as solid and trustworthy as the science behind it.

We also designed and developed Valuge’s new website from the ground up (from structure and design to full technical implementation) creating a digital presence aligned with its renewed identity. Today, we continue to provide strategic consulting for the ongoing evolution of the platform and the enhancement of their commercial presentations, strengthening the brand’s visual coherence and professional presence across every touchpoint.