A stack of books with gray covers displaying a black-and-white photo of a smiling woman. The cover reads ‘Lo que nadie te dice sobre hacer negocios’ by Sabrina Castelli.

Sabrina Castelli

Branding

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Services provided

Strategic Consulting, Personal Branding, Communication Strategy, Identity Development

In collaboration with the Materia 36 studio, we conducted strategic consulting focused on developing the personal brand of Sabrina Castelli, Founder & CEO of Mujer Financiera, a leader in the women's entrepreneurship sector in LATAM.

Project dimension

Personal Branding and Comprehensive Communication

Project location

Argentina, LATAM

The main goal was to transform her personal image through a comprehensive communication strategy that connected with her audience and reflected her essence across all platforms.

The project included designing a new visual identity and creating a relaunch strategy, which resulted in her refreshed branding and cohesive communication across her social media, solidifying her presence as a key figure in her industry.