A close-up shot featuring whole and halved chocolate-covered raspberries resting on a glossy layer of melted chocolate. The sliced pieces reveal the bright red interior of the fruit.

Baris

Digital Strategy - Visual Identity

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Services provided

Brand Strategy, Art Direction, and Content

BARIS is an American brand that redefines frozen desserts by combining handpicked raspberries from Patagonia with a double coating of the finest chocolate.

Project dimension

Art Direction & Strategy

Project location

United States

At POISE, we developed a 360° launch strategy to position the brand across multiple channels. Additionally, we led the art direction and created content to showcase its artisanal quality and premium essence.

Additionally, we led the art direction and created content to showcase its artisanal quality and premium essence.